A writer can't afford to ignore reviews. True, they are merely one person's opinion. But that solitary person might be the very one whose opinion drastically impacts on the future of the writer's career.
Naturally we all crave good reviews. Who doesn't prefer a pat on the shoulder to a kick in the butt? Still even a bad review (occasionally) can be helpful--pointing out to us the fallacy of a viewpoint, an error in judgment, a mistake in grammar. It might also inspire a fan to leap to our defense and tell the reviewer his/her opinion is hogwash.
When the good reviews come we are arrogant enough to leap up and shout, "Hey, look at this. This is why you should be buying my books." Nothing wrong with that either. There are a lot of books being published today. How else are we to get the reader's attention lest we brag a bit?
So, I'm going to do that now and encourage you all to see what Chris Speakman had to say about 'Corruption's Child,' third in my Sticks Hetrick mystery series. You can read her review at http://www.freewebs.com/chrischatreviews/2009corruptionchild.htm